While the American Rescue Plan is providing cities and counties across the country with tens of millions of dollars to help them rebound from the COVID-19 pandemic, many of America’s mayors and budget directors find themselves with this ample resource and no shortage of ideas on how to spend it. How can local leaders invest these dollars in their communities in strategic ways that will produce the greatest value for their residents over the longest period of time?

In this month’s Lab, Cate Ryba and Joe Minicozzi will be joined by our special guest, Kerry Hayes, former Chief of Staff at the City of Chattanooga, for a conversation on how they can do just that.

Kerry Hayes, Principal of Coeo Public Affairs, has worked with community development organizations, small businesses, advocacy groups, public health organizations, schools and universities, government agencies, and philanthropic foundations who are engaged in making communities more sustainable, equitable, and prosperous. Kerry’s career as a communicator and strategist includes senior leadership roles in agencies large and small, experience in the private, public, and nonprofit sectors, and successful consulting engagements for scrappy start-ups and venerable institutions alike. His public affairs campaigns and strategic guidance on earned media and digital content creation have helped build audiences, raise funds, and influence legislation for brands, businesses, and causes around the country.

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What’s a Lab like? Check out our last Webinar on our Youtube page!


Mark your calendar for Thursday, August 26th at 1:00pm EST for the next Urban3 LAB, a free monthly webinar.