Urban3 was hired by the City of Redlands, California to complete a revenue model and scenario planning projections as part of the City’s General Plan Update. Our analysis found that though the downtown is small, it has 6.5 times the property and retail tax production compared with the 120-acre Mountain Grove Shopping Center. Urban3’s work often finds that even a small downtown can outcompete large shopping centers, in terms of revenue generation productivity.

The City of Redlands mapped value per acre

The forthcoming commuter rail system provides the perfect opportunity to integrate productive land use with transit. Our work in Redlands included projecting the future tax value of proposed growth alternatives as part of the General Plan, and showed the positive economic impact of new infill development versus peripheral sprawl.

The suburban-style development plan projected values 
The transit-focused development plan projected values 

 Read more about our work in Redlands in a collaborative article with our friends at Strong Towns here.